You know times are wild when you can make a Kajabi site look good. Here's the old log-in page for my digital products 🤮 Here's the new log-in page, after putting Claude Code on the job (it took seconds to do this): Finally, this side of my business doesn't look like a man named Scott from Arizona who owns a golden retriever and drinks matcha lattes in a tie-dye tee-shirt designed it. Enroll now in my new class, Claude for Business Owners, and I'll show you exactly how you can do stuff like...
about 7 hours ago • 4 min read
Y'know—she says while sipping one of those smokey cocktails you get at a speakeasy in Barcelona—if you don't know how to write with personality, you are about to get crushed. Oh god, you're going to think I'm the worst. Am I the worst? Maybe I'm the worst. But, one thing has been made clear to me in the seventeen years that I've been writing content on the internet and making it my entire career: You can't write with the personality of a potato. Nobody wants to talk to a potato, and nobody...
1 day ago • 2 min read
"Check your inbox" is the "live, laugh, love" of email marketing. Its shiplap-loving cousin is: "You're almost there!""Check your spam folder.""Whiteeeelisttttttt ussssssssssssssss." "Great news, you're in!""We're so excited to have you.""Drag to primary!" It's the Who's Who of email marketing clichés. And, we've all done it. We've all used the standard, default copy before. We've all used the generic confirmation page. Because sometimes life feels like pouring a gallon of turpentine straight...
4 days ago • 6 min read
First of all—YES. New sender name with the new look. Aren't we fancy? (We are fancy. No chocolate cake stains today.) Did it because, as it turns out, the comma in email marketing is a very, very, very sneaky little troublemaker. A scoundrel. A rascal. A wolf in sheep's clothing! Do you realize that, apparently, to people reading my emails on Apple Mail have been seeing my sender name inverted this entire time? So, instead of: "Yo, it's Ash!" They were seeing: "it's Ash! Yo" Which embarrasses...
6 days ago • 4 min read
Have been thinking about future of careers. Have some predictions. (I also have chocolate cake on my shirt, so adjust your expectations accordingly.) If you're currently employed. As in, if you're currently wearing a blue polyester pant in an office right now after having just eaten a lukewarm caesar salad wrap from the cafeteria in the basement? (That used to be my everyday when I did advertising sales.) What you need to ask yourself is this: If your boss saw a year's worth of your work with...
7 days ago • 3 min read
Oh my WINE, I'm just so invigorated! Invigorated, I tell you! LOOK AT MY NEW SITE, GOLLY ME >>> I cannot believe how much Claude Code has just changed my life. Like, dumbfounded. Cannot even process. I am now 100x more powerful, LOL. (And I don't say that lightly.) Do you know which problem it solved for me this past week??? The one where: You need a serious professional home for your body of work. (Because people are Googling you right now, and you look like a very small and shriveled Idaho...
8 days ago • 5 min read
It's the weeeeeeekend! And, it's ze perfect time for: Cutting your toenails Finding a VCR to play back your dance recital from the 80s 🧑🩰 Dusting exactly one shelf Making a strong-ass pitcher of margaritas Andddddd! Waking up early tomorrow morning and busting out a supercool new website for yourself that looks like it's actually THE YEAR 2026 and WILL SELL YOUR STUFF FASTER THAN A VAT OF VERMONT CREAMY CULTURED SEA SALT BUTTER 🧈 BECAUSE PEOPLE ACTUALLY TRUST THAT YOU ARE A REAL, LEGITIMATE...
19 days ago • 2 min read
Yesterday, I set up an experiment. 🧪 I asked Claude to re-do my 2025 books. It automatically connected to my Quickbooks account (I had to sign in and give permission), connected to Stripe and Paypal, pulled 2,957 transactions from five bank accounts, uploaded them all, and categorized everything in the same time it took me to go upstairs and wash my skull. (Don't you hate when your hair, like, hurts???) Here's the fun part: My bookkeeper already did my 2025 books. The numbers turned out the...
21 days ago • 1 min read
Yesterday I stopped in a General Store—like, a real live General Store—and I bought a coffee and the bill was $3.16 and I handed the girl $4, and then she gave me a dollar back and said: "I'll just take the sixteen cents from the penny dish. Have a nice day!" And I looked at her like she had just flashed me. 👀 I had forgotten how things were around here. It's an innocence. Even though she probably thought I was just some jabroni from New Jersey (I wear black in extreme proportions), her...
26 days ago • 4 min read
It's the age-old question: What should I write in my emails? And, I have a freaky new answer. But first, let's back this beef train up. 🚃 Last week, I told Claude to check my email every hour and ping me about any important emails that would benefit from an immediate reply. My literary agent writes me, for example. Or a journalist wants to interview me. Or a client is having an issue. Or I've received an invitation from Phil Rosenthal to come hang out with him in New York. (Dreams, bitches.)...
28 days ago • 4 min read
